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Adelson Bids for Asia Dominance With $4 Billion Macau Casino
11 Apr 2012 EDT - CNBC.com
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Sands China’s,$4 billion integrated resort on Macau’s Cotai Strip that opens on Wednesday could help the Las Vegas headquartered firm challenge some of Asia’s biggest casino operators for leadership in the region, say gaming analysts.

“I think you could see Sands China actually challenge SJM for market share leadership. They are going to gain major market share in the mass market and gain share that they have lost in the VIP market. They are going to bring in new customers to Sands and not cannibalize customers from the Venetian,” Chad Mollman, Equity Analyst at investment research firm Morningstar, told CNBC on Wednesday.

The world’s largest integrated resort, the Sands Cotai Central — with 2 casinos and 530 tables — is expected to expand the supply of table games in Macau by 10 percent.

Sands China, the Chinese subsidiary of Sheldon Adelson’s Las Vegas Sands ,which also operates The Venetian Macao, The Sands Macao and The Plaza Macao, is the third-largest casino operator in the Chinese enclave in terms of gross gaming revenue. Casino magnate Stanley Ho’s SJM and Galaxy Entertainment Group , which runs StarWorld hotel and casino hold the number 1 and 2 spot, respectively.

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