Samsung Electronics has emerged as the most valued brand by consumers in Asia, ending a four-year reign by Japanese competitor Sony and ahead of close rival Apple, according to a survey by research firm Nielsen and media magazine Campaign Asia-Pacific.
The South Korean tech giant – which was in second place last year – toppled Sony which slipped two notches to rank third behind Apple , which moved up to the 2nd spot from the 6th. ( Related link: How big is Apple? )
“The brand’s (Samsung) focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in both new and mature markets has helped to give the brand a boost,” said Jolene Otremba, Reports Editor at Campaign Asia-Pacific.
The survey, which spanned across 12 markets in Asia, asked 4,800 respondents to disclose the brand they felt was the best or the most trustworthy in 14 major product and service categories.
Other tech names including Panasonic, Canon and LG, took spots in the top 10, reflecting surging consumer appetite for new gadgets in the region.Page 1 of 3 | Next Page