GUEST AUTHOR BLOG: Your Brain on Decision-Making: Why Your Organization is Smarter than You by Brook Manville and Thomas H. Davenport co-authors of "Judgment Calls: Twelve Big Stories of Big Decisions and the Teams that Got Them Right."
Made another bad call?
Welcome to the club.
But don’t beat yourself up.
New cognitive research explains why we all so often make bad decisions: there are many mental traps we all fall into, and we’re even beginning to probe the brain itself to understand why the traps occur.
There’s plenty to be worried about: “ego bias” (over reliance on one’s own experience), “hindsight bias” (believing that past events will predict the future), “anchoring” (over-reliance on familiar but irrelevant information), or a “zero-risk bias” (over-emphasizing total risk avoidance and missing the opportunity for proportional risk reduction).
Take a cognitive scientist to dinner and you can have a long evening discussing more.Page 1 of 6 | Next Page