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This holiday season Groupon's business is set to explode. As shoppers hunt for deals, social coupon sites offer a unique appeal: fifty percent plus discounts, limited quantity and limited time offers to create an air of exclusivity and incentive to buy now. And all this without having to leave the house and battle the crowds at the mall. There are no official projections on how much Groupon-style coupons will grow this holiday seasons, but it's safe to say they'll contribute to the 9 percent growth expected from e-commerce revenue this year.
Social coupon sites have seen a huge spike in popularity - there are now 180 of these sites in the U.S. alone - and Groupon is by far the most popular, with 30 million users worldwide and an estimated $50 million in revenue a month. Groupon's already raised $170 million in funding and is reportedly on the hunt for more financing at a valuation north of $3 billion. Yahoo and Google have reportedly expressed interest in the fast-growing company, also for a price north of $3 billion.
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