Real-Time Quote
Quote | News | Chart | Details
CBG News & Analysis
Going Green Could Be a $100 Billion Business by 2017
15 Dec 2011 EST - CNBC.com
Page 1 of 2 | Next Page
Show Entire Article

Bringing greater energy efficiency to commercial buildings promises to be big business. Pike Research estimates the market will increase to $100 billion by 2017.

Companies doing retrofits — including Johnson Controls , Honeywell , United Technologies , and Ameresco — stand to reap the benefits from buildings going green. Property managers are also promoting the cost savings and other benefits of energy-efficient building.

Randy Harrell of CBRE said green buildings are more desirable, especially for high quality tenants.

“Most Fortune 500 [companies] filed corporate social responsibility mission statements with the SEC and real estate is a way to help them achieve that corporately,” Harrell said.

While there is anecdotal evidence that suggests going green boosts property values, it has yet to factor into the appraisal and lending process.

President Obama is making a renewed pitch for his green buildings initiative, with an additional $4 billion pledged for energy retrofits. The government has been a leader in making its buildings green, using its long time horizon to make the energy investments pay for themselves.

But what works for the feds often does not work for the private sector, which needs to see a return on investment in the two-year time frame, not the six to 20 years the government will wait.

Page 1 of 2 | Next Page
Show Entire Article
CBG News & Analysis
Real-Time Quote
omniture pixel