Time Warner isn’t the only company that benefited from digital and advertising increases — CBS is trading higher today after reporting better than expected—and better than EVER—first quarter results. The company saw a 39 percent increase in content licensing and distribution revenues, as well as a five percent increase in ad revenue.
And this morning Comcast, CNBC’s parent company, also reported better-than-expected results, bolstered by positive at results at NBC Universal. The company’s first quarter profit of 47 cents per share is up 32 percent from a year ago. And revenue at NBC Universal rose 18 percent.
The outlook is good from all of these companies heading into the “Upfronts” ad sales period, which means the crucial ad sales period could very well be its biggest yet.
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