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No longer content to be minor players in the field of aviation, the so called BRIC nations—Brazil, Russia, India and China—are making moves to threaten traditional industry giants like the United States, France and the U.K.
"To varying degrees, these countries are moving up the aviation food chain." says Robert Mittelstaedt, dean of W.P. Carey School of Business at Arizona State University. "The growing demand for aviation and aerospace material is attractive enough for them to develop into competitive players."
"There will be tremendous demand for new commercial aircraft over the next 15-20 years," says Ken Evans, U.S. Transportation and Logistics Leader of PwC, a management consulting firm. "That demand is increasing the opportunities for BRIC countries."
It's not just the commercial side that is spurring BRIC ambitions, says Scott Thompson, U.S. Aerospace and Defense leader at PwC.
"All four are interested in growing military production for aircraft," Thompson explains. "We know China is interested in space and is making huge investments there. The Russians have great capability and would like to export more aircraft then they are now."
What's helping the BRIC nations become a stronger force in aviation is globalization, says PwC's Evans.
"There's more international air travel as companies have to ship people and goods around the world," he says.
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