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Shares of Facebookhave quietly pushed higher with the stock up about 17% over the past 30 days. Investors have been hitting the buy button encouraged by reports that Facebook plans to launch a string of initiatives that could drive profitability. Following are just a few of the developments:- Due to an aggressive launch of its new apps , Facebook will have them available worldwide in only a few months. Facebook takes a cut of any money these apps generate. - Reports suggest Facebook wants to hire Hulu chief Jason Kilar for a senior position at the company, a move that suggests CEO Mark Zuckerberg may get more aggressive in his marketing strategy. - According to the website Inside Facebook , the social network plans to supplement its "like" button with a "want" button that could push the site more toward becoming a place for consumption making commerce a mainstay of the site.
With Facebook making these as well as other aggressive moves , should you hit the buy button? Is Facebook getting its groove back?
If you’re a long-term investor, top Citi analyst Mark Mahaney says hold off. Although he appreciates all the positives he also warns the stock is facing negatives – and some of them may not be the kinds of things retail investors are aware of.
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