Amazonis joiningZyngain the social-gaming business, and just like the battered Internet game pioneer, it's turning to Facebook to play host to its first entry.
The online retail giant launched its own gaming development team Monday called Amazon Game Studios , along with the the company's first game called 'Living Classsics,' which is built on the Facebook platform.
The move is curious, considering that Zynga — a major player in social-gaming — has suffered heavy blows from investors recently because of growth concerns.
Zynga , who also builds games on Facebook's platform, has seen its stock plunge about 45 percent in the last two weeks. Meanwhile, the company didn't give much for investors to look forward to when it reported earnings at the end of July.
The company, which makes money off selling virtual goods in games, reported a loss for its second quarter and lowered its full year outlook.
So why would Amazonget into a space that seems to have "risk" written all over it? Some say it's because Amazon's Kindle Fire may give it an edge in social-gaming.
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