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As we head into Yahoo’s shareholder meeting Thursday, Silicon Valley is buzzing about the potential chief executive candidate who said he’s not interested in the job: Hulu CEO Jason Kilar.
Why was he considered for Yahoo’s CEO role and why is he drawing so much Silicon Valley attention? Tech and Internet titans generally regard him as one of the best in the biz of making money on digital content distribution, which a number of them, from Google and Microsoft to Apple are trying to figure out right now.
Kilar has been at Hulu since its earliest days in 2007, joining from Amazon , where he was general manager of its North American Media business. Since then he’s grown Hulu to some 38 million monthly viewers, by being a master of tough relationships: with Madison Avenue, with content companies, and with its media giant parents. Hulu is co-owned by Disney , News Corp , and NBC Universal (parent company of CNBC), along with Providence Equity Partners.
Perhaps most important, Kilar has drawn more than 1,000 advertisers to Hulu, including all of Madison Avenue’s biggest names. Hulu ads are 90 percent more effective than traditional online video spots, thanks to close targeting, and an innovation called “Ad Swap,” which allows viewers to pick the spots they want me to see.
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