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Allegiant Airlines on Tuesday announced new service to Hawaii beginning this summer. The carrier begins flights to Honolulu from Las Vegas on June 29, and from Fresno on June 30. Airfares will start at $174 each way.
"The announcement of service to Hawaii is a great achievement for Allegiant," company president Andrew Levy said in a prepared statement while in Hawaii. "Service to Las Vegas and Fresno reflects a moderate growth plan by our company. With the addition of the four aircraft we have acquisitioned, we plan to expand service to other mainland cities in the future."
Whereas other airlines are practicing capacity discipline by reducing service and, in some markets, flying smaller aircraft than before, Allegiant is bucking the trend by adding new aircraft and routes. Allegiant posted a huge March gain of 23.3 percent more passengers carried than the previous year. Its load factor — the percentage of seats occupied — is also high compared to the rest of the industry. A total of 90.3 percent of seats were filled in the same month.
Allegiant's strategy includes service to popular leisure destinations out of smaller, underserved airports that have limited or no service. Fresno is obviously one of them and it used to be the airline's base before they relocated to Las Vegas in 2001.
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