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Many surveys are released throughout the year ranking airlines based on operational performance and customer service. But one company takes another look at the airline industry — the online experience and how the airline performs as a brand.
For the second consecutive year, Delta Air Lines took the top spot in the Heardable benchmark report titled, " Top 10 Airlines in North America ." Delta's brand health score of 739 out of 1,000 possible points beat its nearest competitor, United Airlines , by 17 points and surpassed third place American Airlines by 66 points. The gap between Delta and lowest-ranked Aeromexico was 195 points.
"Delta has accomplished what few brands have been able to do in the digital era," says Jon Samsel, co-founder and CEO of Heardable, in a release . "Not only have they finished number one in two consecutive Heardable research reports profiling the effectiveness of the airline industry, but they've managed to make their brand synonymous with a quality online experience."
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