From: James CramerSent: Wednesday, May 09, 2012 5:58 AMTo: Nicole Urken Subject: Countdown to FB

What I am looking at: Evaluations of all social media either in one segment or several—IPO mechanics, trading history, valuation, biz model, competitive positioning; History of the dotcoms (1999-2001)—Valuations and look at the survivors; FB drivers/concerns

From: Nicole Urken Sent: Wednesday, May 09, 2012 6:32 AMTo: James Cramer Subject: Countdown to FB

Sounds good. We will work on these for the FB segments next week

All week on "Mad Money," we have gone through the Facebook statistics and valuation —comparing the company to recent social media initial public offerings and also tech IPOs a decade ago. However, valuation is ultimately dependent on future earnings and revenue growth, which depends largely on CEO Mark Zuckerberg's vision and ability to capture more of the ad market and increase revenue per user (at about $5 in 2011) while managing costs.

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