Take a look at some of Friday's morning movers:

Procter & Gamble - The consumer products giant earned $0.82 per share for its fourth quarter, five cents above estimates. But revenue was slightly light as sales and margins decline, and Procter is forecasting current quarter profits of $0.91 to $0.97 per share, below Street estimates of $1.03.

Viacom - Viacom earned $0.97 per share for the fiscal third quarter, three cents below estimates, with revenue also falling short. Viacom cited weaker ad sales for the shortfall, as well as a big drop in movie studio results.

Knight Capital - The trading firm continues to fight for survival after the Wednesday software trading glitch that cost it $440 million.

Kraft Foods - The Dow Jones Industrial Average component earned $0.68 per share for the second quarter, two cents above estimates, though revenue fell short. However, the food producer did leave its full-year forecasts unchanged.

American International Group - AIG earned $1.06 per share for the second quarter, well above analysts' estimates of $0.57. Revenue was also well above estimates, with the company attributing its performance to improvements at its insurance operations.

JPM News & Analysis

 Stocks Climb on Dovish Fed Comments; Bernanke Up Next - 21 hrs ago - CNBC.COM

 Midday Movers: Apple, JPMorgan, Herbalife & More - 21 May 2013 EDT - CNBC.COM

 JPMorgan Averts CEO/Chair Split, Bolstering Dimon - 21 May 2013 EDT - CNBC.COM

 Live Blog: JPM CEO Jamie Dimon Wins In Landslide - 21 May 2013 EDT - CNBC.COM

 Early Movers: HD, BBY, URBN, DELL & More - 21 May 2013 EDT - CNBC.COM

 More JPM News