As new cars go, the Hyundai Veloster is no Sonata or Elantra. That's fine, Hyundai's not looking for any mass market sedan. What the Korean automaker is looking for is a model to round out its line-up. A car to make the public realize Hyundai has a line-up of more than just 3 or 4 vehicles.
Which is why the announce pricing on the new Veloster is interesting.
With a base price of $17,300 the three door compact coupe is priced in the sweet spot of the young car buyer looking for an inexpensive ride, with great fuel efficiency (gets over 40 mpg), that is different.
Not weird different, but different with a unique style. Hyundai believes it will sell more than 20,000 Veloster's annually while battling with the Scion tc and Mini Clubman to win over young, urban buyers.
The auto industry is watching the Veloster for a different reason. Executives at Hyundai rivals are wondering if the Korean automaker can stay on a roll with new models that have very competitive styling, attractive pricing, and great reliability. It's a tricky trio to get right on a brand new car. And it's too soon to know how the public will react to the Veloster.
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