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London Pubs and Brews Hope for Olympic Boost
27 Jul 2012 EDT - CNBC.com
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Six things that have consumers buzzing in the world of beer, wine and spirits as we head into the weekend:

1. London Pubs Hope for Olympic Boost: The summer of 2012 has not turned out the way London pub owners had hoped. The Queen’s Diamond Jubilee and the Euro 2012 football championshipwere expected to provide a boost in advance of the Olympic Games . But then came the rains, with London experiencing one of the wettest summers on record, causing many consumers to stay home. London pub owner and brewer Fuller, Smith & Turner says sales in the 15 weeks leading up to July 14 actually fell 1.1 percent from the prior year. The influx of Olympic visitors should certainly provide a boost and pub owners may also receive a bump in sales from local residents: British transportation officials have suggested commuters “stop and have a pint of beer” in order to avoid Olympic delays during the games.

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