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We are now six months from Christmas. While that still gives shoppers plenty of time to make up their minds on what they want to buy, retail executives have to start making up their minds now about what they want to sell.
Stacey Widlitz is the President of SW Retail Advisors. She says “the theme of last year was who promoted most aggressively and early, won. Who will be this year’s early movers? Those are the stocks you want to own.”
Her first bit of advice to retail investors: steer clear of Abercrombie and Fitch because she doesn’t think they’re willing to play the promotion game. Her top pick for the holiday season is The Limited saying “they’re expanding operations and opening a store in London and they’ve been very consistent over the last few years.”
Widlitz also believes JC Penney is a real wildcard this year in the retail sector. She says investors need to watch closely to see how aggressive the company gets on early markdowns. This is CEO Ron Johnson’s first full run-up to the Christmas season after being named to the position late last year. Previously he was part of the brain machine behind Apple’s successful retail strategy.
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