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Rotblut: My Shopping List for Stocks
21 Oct 2011 EDT - CNBC.com
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A key trait successful investors share is a list of characteristics they want in a stock.

The criteria will vary, depending on the style of investing, but there specific traits a stock must have to qualify as a potential investment.

The advantage of knowing what you want in a stock not only helps you build wealth, but it also helps to reduce research time. If you know what traits you want, you can build a screen to find stocks possessing those characteristics.

For example, I’m a value investor who likes bargain stocks. A bargain stock has fundamental characteristics that should drive the price higher. To find such stocks, I created a personalized “Shopping List” stock screen. As the name implies, this screen identifies stocks with characteristics I want in a portfolio holding.

This is a restrictive screen designed to both find potential investment candidates and eliminate those companies I would likely pass on buying. It is based on my book, "Better Good than Lucky", and seeks out stocks with more potential reward than risk.

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