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Adelson Bids for Asia Dominance With $4 Billion Macau Casino
11 Apr 2012 EDT - CNBC.com
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Grant Govertsen, Principal Analyst at research and advisory firm Union Gaming Group, agrees that Sands China’s market share will get a boost from its Cotai Central project, adding that its other legacy properties located on the Cotai Strip will also benefit from the hype created around the new launch.

“Customers love to trial new casinos and you will see most if not all customers who come to Macau want to see the new product (Cotai Central),” Govertsen said. “(It) will also benefit some of Sands’ legacy products such as the Venetian and Four Seasons.”

As Casino operators invest billions into casino resorts on the Cotai Strip, Mollman expects gaming revenue from the Asian equivalent of the Las Vegas Strip to account for almost three-quarters of Macau’s total earnings.

“(The launch of Cotai Central) is just another step in the gradual shifting of the center of gravity from the Macau peninsula to the Cotai Strip. We see gaming revenue shifting from less than 50 percent from the Cotai Strip to over 70 percent as the decade progresses,” he said.

Discussing the timing of the launch, both Mollman and Govertsen say they are not worried about the possible impact on gaming revenues in Macau from a slowdown in China particularly because of robust demand from the mass market.

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