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Best of Both Worlds? SnoBar Infuses Alcohol Into Ice Cream
27 Jun 2012 EDT - CNBC.com
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As temperatures rise across the country, many consumers look for a cold cocktail or a frozen treat to cool off and relax. Now an California-based company is giving them the chance to have both at the same time.

SnoBar, a line of ice pops and ice creams, don’t just replicate the flavor of alcoholic cocktails, they actually contain a full serving of alcohol.

“There’s really nothing out there like it,” says SnoBar Founder Eddie Masjedi, who perfected his product in his home.

SnoBar offers two ice pops: Margarita, made with premium tequila, lime and triple sec, and Cosmopolitan, made with premium vodka, triple sec and cranberry. The company also makes ice cream infused with various spirits. The flavors — Grasshopper, Pink Squirrel, Brandy Alexander and Brandy Alexander with Chocolate Chips — draw inspiration from classic cocktails.

According to the company, each serving of SnoBar ice pops and ice creams have an equivalent alcohol content of between 3.59 and 6.41 percent, or the equivalent alcohol percentage of a full cocktail.

“It kinda' started at home, where my wife loves ice cream and I love a good cocktail to relax in the evenings,” says Masjedi. “We started testing to see if we could mix the best of both worlds together.”

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