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As Nintendo prepares to launch its latest videogame console this holiday season – and Microsoft and Sony continue to prep theirs for an expected 2013 launch – a new competitor for the living room is threatening to steal their thunder.
Ouya – an upstart technology firm with some big industry names behind it – is bypassing traditional financing methods and relying on crowd funding to raise capital. And gamers can't seem to hand over their money fast enough.
The Android-based console gaming system made its debut Tuesday morning on Kickstarter, with a lofty target of $950,000 to complete development and pay for manufacturing of the system. Just before 5pm ET, it topped that goal. (Update: And by 7am ET Wednesday morning, donations had climbed to just shy of $2.5 million).
The project could become the fastest growing in Kickstarter's history. In May, the Pebble e-Watch topped $1 million in 28 hours, which at the time set a new bar. The Pebble eventually topped $10 million in funding pledges.
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