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The tapping of Marissa Mayer to become the next chief executive ofYahoohas surprised Silicon Alley and corporate America.
Mayer, who was one of the top executives of Google, will take over as CEO of Yahoo starting tomorrow. She has deep roots at Google , where she was employee Number 20. For years, she has been one of the few public faces of the company and has led teams responsible for some of Google’s best-known products: search, Gmail, Google News, iGoogle, and Google Maps.
Not many expected her to leave Google anytime soon—much less for a company as troubled as Yahoo.
Once the initial shock of Mayer’s leaving Google for Yahoo wears off, people will start to ask the big question: Can she do it? Can Mayer turn around the once high-flying internet company and restore it to its former glory? ( Check out some of the Twitter reaction here )
Although Yahoo remains one of the largest destinations on the internet, it is widely seen as having fallen behind both Google and Facebook . A few years ago, Yahoo gave up its search engine business to partner with Microsoft . Its attempts to grow in the social space—including the purchase of the once influential photosharing site Flickr—are widely viewed as failures and fumbles. (Disclosure: CNBC has a content-sharing partnership with Yahoo’s finance site.)
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