Facebook has been hammered.
Investors are disappointed by the company's slowing growth , and left its earnings call hungry for guidance on what Facebook’s is aiming for with its growing investments, and when it will return to accelerating growth. Without a doubt, investors want better communication about Facebook’s goals, including financial projections, which it did not provide.
So what's the social networking giant to do?
The one thing that's sure to convince investors that Facebook is a "buy" is the promise of accelerating revenue. The company has taken steps to grow and diversify its revenue — rolling out mobile ads, introducing new, more effective, "social" ads, and offering the ability for developers to sell apps, from which Facebook will take a cut.
These changes can't boost the bottom line overnight, but in the meantime, there are a few moves the company could make to help investor confidence. I spoke to experts on Wall Street, Silicon Valley and Madison Avenue. Here are some ideas.
1) Speed Up Ad Roll Outs (That requires ramping hiring, fast)
CEO Mark Zuckerberg and COO Sheryl Sandberg went into some detail on the earnings call about how effective the new social ad format, "sponsored stories," are.Page 1 of 4 | Next Page