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They've also made tweaks to the website's design. Talwar said the company added a section called “New Trends,” which shares some of the major jewelry trends the company is seeing. Most of the women who come to the site look at that section, Talwar said.
“It is a good way to browse, and then they see the new products,” he said.
The company also has worked with daily deal site LivingSocial on a recent Cyber Monday offer, where shoppers could buy $200 worth of merchandise for $100. According to Talwar, the mix of men and women customers redeeming the offer appears to be split about 50-50, men and women, at the time that we spoke earlier this week.
If this trend continues, Blue Nile may be on its ways to meeting its goals.
Questions? Comments? Email us at consumernation@cnbc.com . Follow Christina Cheddar Berk on Twitter @ccheddarberk .
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