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Premiere Franchise Trading at Rare Low Multiple: Finerman
27 Jun 2012 EDT - CNBC.com
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Following are Wednesday's Pops & Drops.

Find out what’s going up, what’s going down and whether our traders would double down, fade or run in the other direction!

General Mills

The catalyst: General Mills forecast full-year earnings below Wall Street estimates as it boosts investment in emerging markets and its North American Yoplait yogurt business.

The trade: I’m cautious, says trader Stephen Weiss. They’re also talking about pension costs increasing due to low returns.

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Harley Davidson

The catalyst: UBS lowered its 2012 profit targets on Harley Davidson to $2.77 from $2.91, and trimmed 2013 estimates to $3.31 from $3.47, following a meeting between analysts and company executives Monday.

The trade: I don’t think the analyst community got what they wanted to hear, says Dan Nathan. I’d go to the sidelines.

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O’Reilly

The catalyst: O’Reilly said sales growth was slower than expected and second-quarter profit would be on the lower end of the company’s forecast range.

The trade: The stock had been a monster, says trader Guy Adami. But there are no one day events; it probably moves even lower.

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