Investors are taking a closer look at the video game trade after Activision’s latest release shattered all kinds of records.
According to the company, excitement about the latest Call of Duty game is so widespread, that after 5 days on the market, the game has raked in a whopping $550 million.
That $50 million more than last year's blockbuster "Grand Theft Auto IV" (from Take-Two Interactive) which sold about $500 million in its first week.
In case you’re not familiar with Call of Duty, it’s a "first-person-shooter" game that lets players portray elite soldiers hunting down targets in locations ranging from South America to Afghanistan.
There is plenty at stake for Activision since "Call of Duty" is likely to account for a sizable chunk of the company's profits in the fourth quarter, analysts say.
And it's only one of many new titles being released for the holidays. In fact, we've put together a list for you.
Expected Holiday Video Game Hits Game Publisher Ship Date Uncharted 2 Sony 10/13/2009 Borderlands Take 2 10/20/2009 Call of Duty: Activision 11/10/2009 Modern Warfare 2 New Super Mario Bros. Nintendo 11/15/2009 Assasins Creed 2 UbiSoft 11/17/2009 Source: LCM Research, Gamestop.com, Game InformerPage 1 of 4 | Next Page