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Live Blog: Apple's 'Let's Talk iPhone' Event
04 Oct 2011 EDT - CNBC.com
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This is a live blog from CNBC Tech Correspondent Jon Fortt, reporting from Apple's "Let's Talk iPhone" event at the company's corporate headquarters in Cupertino, California.

Real-time stock price: The event is being hosted by CEO Tim Cook and is the company's first major product launch since the departure of Steve Jobs.

All times are Eastern.

2:55 pm: In what appears to be an indication of how much interest there is in Apple's announcement, Apple.com is down. We're getting the message: Access Denied. You don't have permission to access "http://www.apple.com/" on this server.

2:44 pm: The event is over.

2:42 pm: Tim Cook is back on stage. For the first time in a decade, music isn't center stage and the iPod line gets no design update at all. It's about software and services.

2:40 pm: In 28 more countries a week later. 70 countries by year end.

2:38 pm: The iPhone 4 and 3GS will live on. The 3GS is officially free with a contract. I think this is Apple's first time offering three models at once. October 14 launch for the 4S. Sprint will have the phone. So will KDDI in Japan.

2:36 PM: Is this disappointing? For the geeks, yes. But for investors, this minor hardware change means Apple will have an easier time satisfying demand in its busiest quarter.

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