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Facebook Acquisition Does Not Put Shutterfly in Play: Pro Trader
09 Apr 2012 EDT - CNBC.com
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Which companies will own social media in years to come the way Google owns search now?

That’s a question you’ve probably asked yourself more than a few times, if you're among the throngs of investors hoping to get in on the ground floor of social media.

And on Monday, investors were tempted to make their next move after Facebook dropped $1 billion to buy the photo-sharing company Instagram.

According to the New York Times, 'Instagram is a social network built around cellphone photos. It lets people add quirky filters and effects to their snapshots and share them with friends, who can “like” and comment on them. The service has been something of a rising star in the start-up world. Barely two years old, it has attracted close to 30 million users, even though it worked only on iPhones until last week, when it released an Android version of its app.'

The acquisition is Facebook’s largest M&A deal ever. If Mark Zuckerberg is willing to spend so much for this company, do rivals such as Shutterfly belong in your portfolio?

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