Take a look at some of Friday's midday movers:

Bed Bath and Beyond moved higher after BB&T Capital Markets said the company should benefit from its acquisition of Cost Plus . The firm upgraded Bed Bath and Beyond to a "buy" after two years at "hold."

ServiceNow surged on its debut on Wall Street. Service Now is a cloud-computing firm.

Smith and Wesson popped after issuing a strong forecast and raised its fourth quarter estimates as handgun sales jumped 38 percent. The stock is up more than 80 percent year to date.

General Motors fell after Deutsche Bank cut the company’s earnings estimates in 2012 and 2013.

KB Homes rose after reporting a narrower second quarter loss that beat street estimates. Revenue was also up. Other home builders also rose on the news, including Lennar, DR Horton, Pulte and Toll Brothers.

Navistar gained on rumors of a new engine deal with Cummins .

Mead Johnson Nutrition fell after Goldman cut its earnings estimates and price target by a buck to $88 a share.

Sony moved higher after the Federal Trade Commission approved its purchase of EMI Music Publishing without having to make any divestitures.

Monster Beverage jumped after UBS said its recent weakness made it an attractive buy.

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