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Good news for parents who are putting off their back-to-school shopping: it appears the early bird doesn’t always get the worm.
SumAll, a business analytics company for small- and mid-sized online retailers, recently conducted a study of the discounts being offered to shoppers at more than 3,000 online retailers. Nearly $500,000 worth of online transactions were studied to find out who snags the best deals, and where and when they happen.
The conclusion: timing really does matter.
“Discounting is incredibly seasonal and there are certain months, weeks, and days where they are more prominent than others,” says Dane Atkinson, SumAll’s CEO. He confirms November is the best month for discount offerings, while March is the worst.
What’s the best day of the week to shop online? The study found shoppers were more likely to snag a bargain on Tuesdays than any other day of the week.
It also appears that either shopping very early in the back-to-school shopping season (July) or very late (September and October) will stretch your dollars farther than in August — a comparatively poor time to snag a good deal.
That likely isn’t news to many savvy shoppers, and it likely explains why the back-to-school shopping season has been getting longer and longer. (For more: Parents Shift Spending to Cope With Back-to-School Costs )
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