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Editor’s note: As part of CNBC’s “ 20 Under 20: Transforming Tomorrow ” TV documentary, we interviewed thought leaders and visionaries who have paved the way for the next generation of entrepreneurs. In a series of Q&As called “5 Minutes with a Visionary,” we discover what has shaped and molded the careers of these innovators.
Who is Nilofer Merchant? As her website reads, she is the “(female) James Bond for Innovation.”
To garner that title, you have to personally launch over 100 products, netting $18 billion in global sales and found a company called Rubicon Consulting. It also helps to work at Apple and collaborate with innovators at Autodesk,VMware, Hewlett-Packard, Nokia, and Yahoo. Merchant has worked not only with Fortune 500s, but also startups. She was the vice president of GoLive, which ultimately was bought by Adobe Systems, and has advised a wide range of social and e-commerce companies. Oh, and she’s also written a book called "The New How: Creating Business Solutions Through Collaborative Strategy."
Today, Merchant shares her expertise as a lecturer at Stanford and in her columns for The Harvard Business Review, where she writes about social business models. In an email interview, Merchant provided her insights into entrepreneurship and innovation.
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