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Mayorga: Brewing Profits Even As the Price of Coffee Goes Up
13 Apr 2012 EDT - CNBC.com
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Since 1997, Mayorga Coffee has taken pride in having stabilized our coffee supply by paying high prices for great coffee from Latin America. We developed fixed priced, multiyear contracts to give farmers a guaranteed level of income for long-term relationships. For years we expanded into new opportunities, including fulfilling market demand by also working with coffees from Africa, Indonesia, and India. We began to distribute syrups, sauces, teas, chocolates, and other items in demand by specialty retailers and foodservice operators.

We offered wholesale programs wherein we loaned equipment to operators that served our coffee. We opened multiple coffee shops to showcase our brand. We were experiencing record growth with sales over $18,000,000 and aspirations to become a $200,000,000 company. Then, in 2010, the coffee marketbegan a remarkable climb that continued through 2011, changing the landscape of the industry and making us look inward through 13 years of incredible growth.

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