TRI online shows, which so far have featured the likes of Weir, Sammy Hagar and Carlos Santana, allow viewers to watch on their home theater systems and interact using Facebook and Twitter. Yahoo declined to confirm the business aspects of the deal, but confirmed a partnership with TRI.
Ken Fuchs, vice president of Yahoo Media Network for Sports, Entertain and Games, confirmed the partnership.
Weir, former rhythm guitarist with the Grateful Dead now touring with Furthur, built TRI-Studios with state-of-the-art cameras and sound equipment, allowing, for example, artists to program the type of concert hall they want the room to sound like, such as a stadium or a cathedral. One key was providing sufficient data connections to stream massive amounts of high-quality audio and video. The price tag for the studio came in around $5 million.
The music industry and artists were among the first casualties of the deflationary force that is the Internet, which lowered barriers to entry and allowed for pirated content to tear apart profit margins. The patronage model that Weir describes may be a way for both to make a comeback.
Yahoo could use the help. While it remains the fourth-most trafficked site in the world, the company has seen its search and advertising market share lost to Google and Facebook , the top two websites in the world, according to Alexa.Page 2 of 3 | Prev Page | Next Page