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No. 755 Also "Going Public"
CNBC.com | September 18, 2007 | 08:42 AM EDT

Today, we learned that the guy that spent $752,467 for Barry Bonds' home run ball No. 756 did it for publicity, or perhaps for ego sake. He's designer Marc Ecko and he's allowing fans to vote ( www.vote756.com ) on whether the ball should be sent to the Hall of Fame, branded with an asterisk and then sent to the HOF or launched on a rocket ship. Tonight, I've learned that an Internet entrepreneur from California named Ben Padnos, is also putting Bonds home run ball No. 755--which he bought in the same auction for $186,750--up for a similar public vote.

But I'm more partial to what Padnos is doing from a business perspective. On Wednesday morning, his Web site ( www.endthedebate.com ) will launch and unlike Ecko's site, which doesn't have any live tally going, this site will have a real-time scoreboard.

Padnos plans on making money off those who are checking in to vote or watch. He's offering 7,550 ad squares to companies at $200 per square. He, of course, only has to sell 1,000 of the squares to make a profit from the ball, which I think is feasible. Voting will stop, by the way, when Padnos is sold out of all 7,550 squares.

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