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On the Line: 'Microtrends' Author Mark Penn
CNBC.com | October 18, 2007 | 11:22 AM EDT

It isn’t often that Cramer reads a book where “every page is money.” But Mark Penn’s “Microtrends,” about the small socioeconomic movements and trends that Americans are increasingly galvanizing around, is an investment playbook that can be used years to come, Cramer said.

Penn told Cramer that many of the ideas and trends he outlines in “Microtrends” are not just ripe for predicting political and cultureal movements, but also present investment opportunities for people who can crystallize and identify the new marketplaces that are emerging and then figure out how to capitalize on them.

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