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World Series: Behind The Biz And A Blog Exclusive
CNBC.com | October 24, 2007 | 11:35 AM EDT

The Colorado Rockies take on the Boston Red Sox in Game 1 of the World Series tonight. And we're doing everything we can here at CNBC to take you behind the business of it all like no one else can.

For example, take the story we did on the furniture store owned by Warren Buffett's Berkshire Hathaway. Back in March and April, these guys, Jordan's Furniture, offered free furniture for a six week period of time if the Red Sox won the World Series. Don't worry. They have an insurance policy and there's supposedly a guy who bought a whole motel worth of furniture. Click on the video below to watch:

And now for a blog exclusive. I want to talk about parity today. My definition of parity? Not only the ability of teams to compete but to make the championship game or series. Today, sports leagues are enjoying the greatest parity in modern day history.

Even with the Patriots dynasty, think about the fact that 13 NFL teams have participated in the last seven Super Bowls. Baseball, ribbed for its competitive imbalance after the Yankees won four of five, has seen 12 teams go to the World Series since 2000. The NHL? Eleven teams have played in the last seven Stanley Cups. So only the NBA, which some may argue has seen too much of the Spurs, Lakers, Nets and Pistons, lacks an impressive number. Only nine teams.

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