Hot up-and-coming retailer Steve & Barry's, which turned heads especially with its $14.98 shoes, could have an issue on its hands. The man whose nickname ("Starbury") is on those shoes has always been seen as a bit controversial, but these last couple months have been quite the ride.
Here's the recent history of Stephon Marbury:
1. He defended Michael Vick. (“We don’t say anything about people shooting deers and shooting other animals. You know what I mean?") Then backtracked.
2. Although he's married, he admitted in the Isiah Thomas trial to having sex with a NY Knicks intern.
3. Then he thought he owned the rights to have a signature shoe. When hearing that Venus Williams was getting her own shoe with S & B's, Marbury responded "I'm doing sneakers, so she should have been under my line."
4. And the latest: Marbury skipping out on the Knicks and reportedly willing to reveal dirt about Coach Thomas if he doesn't start.
The question to consider here is, how much does Marbury have to do with consumers' purchase of the shoes? In other words, how much is his endorsement worth to the company?
I'm just going to take a shot at this. I think 95 percent of people buy the shoes because they are the coolest, cheap shoes on the planet. And I bet only 5 percent buy them because of Marbury. The percentage of Marbury fans that bought the shoes was likely higher when they first debuted.Page 1 of 2 | Next Page