Over the past two weeks, the NFL has been on an NFL Network crusade.
Renegade owner Jerry Jones of the Dallas Cowboys has been appointed the chairman of the NFL Network committee and commissioner Roger Goodell has hosted a conference call on the topic.
Why such a push?
League execs and the owners know that if the NFL Network doesn't increase its carriage over the next month, the NFL Network will be stuck for another season. Once the games are done, the carriers have no impetus to do anything.
But the league has two things going for it this time around.
The network only has eight games, yet two of them might be the second and third most coveted games of the season, behind the Patriots/Colts game in Week 9.
This Thursday, they'll have Packers-Cowboys, the match-up of two 10-1 teams. And exactly a month later, they'll have Giants-Patriots on a Saturday night, where the Patriots could be going for 16-0.Page 1 of 3 | Next Page