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Favre's New Jersey Selling And Setting Records
CNBC.com | August 07, 2008 | 12:08 PM EDT

Brett Favre hasn't even taken a snap as a member of the New York Jets and yet his new jersey is being snapped up at unprecedented levels.

An NFL official told me this morning that, at this pace, so many No. 4 Favre jerseys have been sold that he's expected to set the record for the most jerseys sold of a single player in a 24-hour period.

The official also told me that so many jerseys have been ordered that NFLShop.com is also expected to set a single day revenue record as well.

Questions? Comments? SportsBiz@cnbc.com

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