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Apple Apps "Bubble" Talk Just That, As Downloads Soar
cnbc.com | December 05, 2008 | 11:07 AM EST

You may have seen the Apple advertisement in the New York Times this morning (back page of the Business section) extolling the virtues of the iPhone. Nothing new there.

If you made it through the fine print, you may have noticed that there are now 10,000 applications available for iPhone and the iPod Touch available on the App Store. Nothing new there, either.

What is new, and absolutely stunning, is the small print at the bottom of today's ad. Apple [ AAPL 258.11  -2.85 (-1.09%) ] now says that iPhone users have "downloaded over 300 million" applications from the App Store, from games to business programs. Why is that stunning? Consider that on the company's conference call on October 21, Apple disclosed that the following day, Apple expected users to download their 200 millionth app. Which means, as of today, users have downloaded a staggering 100 million apps in just the past 6 weeks.

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