Ok, here are facts: A company pre-announces grim, at-death's-door guidance for the current quarter; revenue more than 50 percent below expectations; a cash burn-rate far worse than anyone thought that could force the company into desperate times to raise new capital, at the expense of its already beleaguered shareholders; still no word on a release date or price for its hot new product; and another anticipated release will likely be delayed; and it continues to drown in a murky soup of red ink.
A competing company unveils a new family of products right on time; is coming off its best quarter ever even in the face of the worst holiday shopping season in 40 years; even though some are projecting the worst PC sales performance in decades, this company is seeing increased momentum in Asia, despite how much more expensive its computers tend to be; it sits atop a Mt. Everest of $30 billion in cash.
This morning, one of these companies saw an analyst increase his price target on its shares; the other saw the same analyst reiterate a "sell" rating on its shares.
Quick: which is which?
Well, that first company I described is Palm [ PALM 292.5
+7.5 (+2.63%) ], and RBC Capital Market's wireless analyst Mike Abramsky raised his target from $3.50 to $5 a share.
That second company is Apple [ AAPL 256.00
+3.83 (+1.52%) ] and in he reiterated his "sell" rating on that company's shares.
Huh?
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