Real-Time Quote
US News
Page 1 of 2 | Next Page
Show Entire Article

Branded Jerseys Come to the WNBA
CNBC.com | May 31, 2009 | 11:35 PM EDT

Corporate logos are already on NASCAR firesuits and on MLS shirts, so when will the mainstream leagues allow teams to sell space on jerseys?

If Monday's announcement by the WNBA's Phoenix Mercury is any indication, it might be coming sometime soon.

On Monday, the Mercury will announce that it has signed a deal with LifeLock, the identity theft protection company, to feature the LifeLock name on the front of its jerseys and warmups through the 2011 season.

Lifelock — which is based in Tempe, Ariz. — will also receive in-arena signage and branding on the court and will activate its sponsorship by offering a complimentary membership (valued at $110 each) to all WNBA season ticket holders.

Over the years, we've seen plenty of leagues embrace corporate jersey sponsorship from European soccer to Major League Soccer in this country to the Arena Football League.

We've seen the Puerto Rican team in the World Baseball Classic wearing Best Buy patches on their uniform sleeves and corporate logos (Ricoh and EMC) even get an experimental try when Major League Baseball teams opened the season in Japan.

But aside from the Reebok logos that appear on the front of NFL jerseys and on the back of NHL jerseys, the major sports leagues haven't allowed teams to sell jersey space to corporate America.

Page 1 of 2 | Next Page
Show Entire Article
Real-Time Quote
omniture pixel