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Twitter Takes A Hit
CNBC.com | August 05, 2009 | 09:48 AM EDT

If someone were to value Twitter for its sports application alone, yesterday was the single most damaging day for the brand.

It started with more teams banning players from tweeting during team business hours, continued with a more stringent policy by ESPN on its reporters conduct on the site and eventually ended with the news that 10 NFL teams were not allowing reporters to tweet from open, public practices.

Did we mention that Antonio Cromartie was fined $2,500 by the Chargers for tweeting that the team served "nasty food?"

All these are really separate issues, so let's tackle them one by one.

On the subject of teams not allowing their players to tweet while they are with the team, or in some cases about team business, I get it.

Sure, we all love to hear the inside dirt. It's what makes Twitter great. But just because it's sports doesn't mean it isn't a private business. I know, you're going to name all the companies that don't ban Tweeting - trust me, it's coming.

There's a fine line here.

One, there are freedom of speech issues. But there's also business information that one obtains from being on the inside that should remain confidential no matter what the medium is - e-mail, blog or Twitter. I get that.

Should Cromartie be fined for his "nasty food" comment? I don't think so.

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