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Knowing When to Go Long
cnbc.com | December 29, 2009 | 07:38 PM EST

Cramer has this rule: Never turn a trade into an investment. That means investors should trust the short-term thesis that attracted them to a stock in the first place. Because often times hanging on too long will cost them money.

The opposite is true as well. You shouldn’t bail on long-term returns just because the share price jumped a few points. As Cramer has always said – trust your thesis. It could mean the difference between five bucks and fifty.

This very thing happened to Cramer’s charitable trust when it abandoned Apple [ AAPL 225.50  +0.66 (+0.29%) ] too soon. Watch the video for the full story.

Call Cramer: 1-800-743-CNBC

Questions for Cramer? madmoney@cnbc.com

Questions, comments, suggestions for the Mad Money website? madcap@cnbc.com

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