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One-on-One with UFC’s Dana White
CNBC.com | May 10, 2010 | 04:26 PM EDT

Fresh off UFC 113this weekend in Montreal, we decided to get an update on the state of the premiere mixed martial arts organization with UFC president Dana White.

Darren: You just came from Montreal and your last fights were in Abu Dhabi. I know you’ve been committed to growing internationally. How are things on that front?

White: Great. We sold out and set records in Australia, Abu Dhabi was sold out and (UFC CEO) Lorenzo (Fertitta) is leaving soon to check out what we can do in China, South Korea and India.

Darren: I know you are private, but how about other business metrics you can share.

White: Our video game last year with THQ sold more than four million copies and the one that comes out this summer is going to be better. We’re also now in the top four percent of all men’s magazines in terms of sales at retail. UFC Magazine sells more copies per issue than Esquire, Men’s Journal, Details, Sports Illustrated, ESPN The Magazine and WWE on newsstands. (Note: UFC is bi-monthly and does not sell subscriptions).

Darren: You’re big on Twitter. You have more than 1 million followers . What’s the best thing about Twitter?

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