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BAT's Strike Endorsement Model Working
CNBC.com | August 24, 2010 | 10:04 AM EDT

Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands.

Unlike sports marketing firms, which only have permission work with a small number of athletes, BAT has a huge roster (now up to 3,600), and can pair an athlete and a company in an Internet campaign within a couple days.

For the athletes, it’s some of the easiest money that they can make. Many of the deals are just for use of their picture and as long as they approve of the company, they never have to devote any time to the endorsement.

From what I understand, many of the deals aren’t for big money, but the company has certainly been helped out by the economy as companies want to do cheaper deals with a shorter term investment in an athlete and athletes are willing to take less cash.

Today, Brand Affinity Technologies announced it received $20 million in funding from a group of firms led by Miramar Venture Partners. As part of the announcement, the private company revealed that it is expected to double its year-over-year revenues to $30 million this year, with the athlete roster up 177 percent.

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