Real-Time Quote
US News
Page 1 of 3 | Next Page
Show Entire Article

R.I.P. Season Tickets?
CNBC.com | September 13, 2010 | 01:03 PM EDT

It used to be that buying season tickets was a no-brainer for the ultimate fan of a team. You’d get tickets at discount to what the a la carte single game price would be and you’d get all the games.

But now things have changed.

Face values on tickets have, for the most part, continued to go up.

The secondary ticket market has allowed a fan to explore the real market value of a ticket and pick and choose when they want to see a game.

And high definition television — as evidenced by the huge ratings already this year — has made the experience at home better.

Much time has been focused on the last point in recent weeks as sports executives have blamed competing with television as its newest obstacle. To combat that, the NFL has turned to products like Fanvision to give fans a TV type experience while sitting in the stands. What is just as troubling, but has hardly been talked about, is the declining value of the season ticket.

Season tickets are the lifeblood of teams. The more season tickets they can sell, the less staff they have to put on selling packages and single-game seats. But there’s one major problem.

Page 1 of 3 | Next Page
Show Entire Article
Real-Time Quote
omniture pixel