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LeBron's Q Score Takes Huge Hit
CNBC.com | September 14, 2010 | 10:26 AM EDT

Miami Heat guard LeBron James has a lot of work to do on his reputation. That’s at least according to the latest Q Score, released exclusively to CNBC, on Tuesday morning.

Following James’ move from the Cleveland Cavaliers to the Miami Heat, and the way he announced it in the ESPN hour-show dubbed “The Decision,” the general population has changed its opinion of the man nicknamed King.

In January 2010, The Q Scores Company took a poll of the general population and found that 24 percent of people thought of James in a positive light, compared to a 22 percent negative opinion.

Henry Schafer, executive vice president of the company, told CNBC that the average sports personality has a 15 percent positive score and a 24 percent negative score.

“LeBron’s positive score at that time was the highest we had ever seen it,” Schafer said.

But since “The Decision” show on July 8, things have gone seriously downhill for the NBA star.

LeBron’s Q Score today?

Schafer says that now only 14 percent of the general population see him as a positive figure, a 41.6 percent drop, while 39 percent view him in a negative light, a 77 percent decline.

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