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CEO Blog: Best Global Brands 2010
CNBC.com | September 16, 2010 | 09:38 AM EDT

Winning Trust and Customer Loyalty in the Age of Real-Time

Interbrand’s Best Global Brands 2010 study has just been released and it shows the last two year’s recessionary market has significantly impacted the relationship between brands and customers. Not only is consumer mistrust at an all–time high, fuelled by public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud , but the trend towards conservative spending means that customer are more difficult to predict.

Add to this, the continued growth of social media, which compounds the shift in power toward the consumer by inviting them to critique a brand’s performance in real-time, and the rules for building and managing great brands are clearly shifting. Gaining traction in this new and unforgiving marketplace requires transparency, responsiveness, and nimble-thinking.

Here are the brands that made up the top 10:

As some brands are discovering, trust and customer loyalty are the name of the game.

Below are some brands that have succeeded at both in 2010.

Hyundai, #65, +9%

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