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The Rush Is On For Denard Robinson Jerseys
CNBC.com | September 17, 2010 | 12:24 PM EDT

In November 2009, Dave Hirth didn’t know what to do. Here, in the middle of another bad Michigan football season, the co-owner of the M Den , the school’s official sports retailer, was forced to place his order with adidas for the following year’s jerseys. What number would he pick when the team didn’t have a clear-cut star?

“For the first time in a long time, there was nobody,” Hirth said. “So we made the best decision, which was to buy a large quantity of blank jerseys.”

In the Ann Arbor store’s long history, they had never done this, but that decision will at least pay off a bit when No. 16 jerseys hit his store again today.

That’s the number of Michigan quarterback Denard Robinson of course. In two games, the kid they call “shoelace,” since he doesn’t tie his shoes, has accounted for 885 yards of total offense. Last week, his 258 yards in a win against Notre Dame broke the Big Ten rushing record for a quarterback and put Robinson at the top of the Heisman favorite list.

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